All workNo.03

Chiaocao Rihe

焦艸日禾

Brand Design / Illustration

A logo, colours and a character for a food-truck brand, carried onto cups and packaging.

Our role
  • Brand identity
  • Color & type guidelines
  • Character design
  • Packaging
Status
Delivered
Chiaocao Rihe｜Key visual
COVER

Key visual

The logo and main colour on the drink cups.

Chiaocao Rihe｜Logo
FIG.01

Logo

Rules for pairing the logo with the Chinese wordmark.

Chiaocao Rihe｜Colours & character
FIG.02

Colours & character

The brand swatches and the character sheet.

Chiaocao Rihe｜Type & applications
FIG.03

Type & applications

Chinese and Latin type pairing, applied to the menu and cups.

Chiaocao Rihe｜Character illustration 1
FIG.04

Character illustration 1

Expressions of the brand character.

Chiaocao Rihe｜Character illustration 2
FIG.05

Character illustration 2

Expressions of the brand character.

Chiaocao Rihe｜In use 1
FIG.06

In use 1

The packaging in everyday use.

Chiaocao Rihe｜In use 2
FIG.07

In use 2

The packaging in use, with the food.

Next project　No.04LE SAGE Bistro MenuGraphic & Communication