All workNo.01

Qiaoji

喬記洋行

Brand Design / Graphic & Communication

From identity, color and type guidelines to editorial applications: the brand’s visual expression, unfolded.

Our role
  • Identity design
  • Color & type guidelines
  • Editorial applications
Status
Delivered
Qiaoji｜Key visual
COVER

Key visual

The identity carried across envelopes, letterhead, business cards and screens.

Qiaoji｜Logo
FIG.01

Logo

A logo drawn from tile patterns, with the Chinese and English names side by side.

Qiaoji｜Logo lockups
FIG.02

Logo lockups

Vertical, horizontal and bilingual lockup rules.

Qiaoji｜Color & type
FIG.03

Color & type

Primary and secondary colours, and the pairing of Chinese and Latin type.

Qiaoji｜Tote bag
FIG.04

Tote bag

The logo’s pattern grown into a print for the tote bag.

Qiaoji｜Brand book
FIG.05

Brand book

The brand book cover.

Qiaoji｜Event banner
FIG.06

Event banner

A vertical banner for the event venue.

Qiaoji｜Magazine spread
FIG.07

Magazine spread

Text and image laid out across a magazine spread.

Qiaoji｜Folded leaflet
FIG.08

Folded leaflet

The cover and inside pages of the leaflet.

Next project　No.02Story/CodeWeb & Interaction / Digital Interface